Integrated Sales Process
An integrated sales process is a comprehensive approach to selling that aligns all of your sales and marketing efforts to achieve your business goals. It involves integrating your marketing, sales,…
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Value Messaging
Problem The company’s products had strong market fit, but to grow, the company was adding additional products and selling to more senior buyers. The legacy marketing messaging and sales playbooks…
Sales Repository
The biggest example of entropy in enterprise business has to be the sales portal. This can be a dumping ground from all parts of the organization who follow the mantra…
Kickoff Events
Company/Revenue/Sales Kickoff events are the ultimate program management challenge. Pulling off an event of this scale takes at least a quarter and ideally discussions should be started 6 months ahead…
Onboarding
The ROI of a strong onboarding program is huge in two main ways: The best onboarding programs consist of a series of activities, both self-paced, virtual and in-person that progress…