Balancing Strategy and Execution

Strategic enablement is a holistic approach to empowering your team to perform at their best by providing the necessary tools, resources, and training they need to succeed.

Strategic Enablement Delivers

Improved Productivity and Efficiency

By providing your team with the resources and training they need, you can streamline processes and reduce inefficiencies.

Enhanced Customer Experience

A well-trained and equipped team delivers better customer experiences, leading to increased customer loyalty and satisfaction.

Increased Revenue and Profitability

By achieving your strategic goals and improving operational efficiency, you can increase revenue and profitability for your business.

Growth Detractors

Revenue mix changes

Companies with product-market fit expand market share by moving from primarily product-led growth (PLG) to layer on an outbound sales motion. This new go-to-market process will not deliver results if the product and GTM teams aren’t aligned. Successful businesses must address:

New competitors and economic headwinds make value selling a requirement

Varied sales motions requires more rigor to analyze and realize target conversion rates

Product evolution and proliferation requires more responsive enablement to ensure the team is equipped

Product and GTM teams have to have a defined operating rhythm to drive feedback loops

Feature/Function Selling

Selling “speeds and feeds” will get you delegated to buyers with limited budget and influence to drive urgency.

Reps and other members of the revenue organization need the tools and knowledge to understand what drives the most value for their customer. Attaching to critical business needs and successfully mapping your product capabilities and differentiators to them will drive urgency and gain access to larger budgets.

Truly effective value-based messaging requires an organization wide effort to clarify the true value that their products and solutions can deliver and embed that in all phases of customer engagement through enablement, marketing, tooling and processes.

Proactively prepare for your next phase of growth

Software companies that have achieved product-market fit can grow admirably based solely on technical buyers who tend to be early adopters. However, even companies with the best products will hit a wall once they have saturated that buyer profile. If you’re planning to target a broader set of companies, and engage with a more diverse set of buyers, you need a strategy to make sure your revenue team is ready.

Evolving your customer engagement can take months and years to be completed, so starting to build that transition before you hit that wall is critical. This migration will require a company-wide shift in how your whole product, marketing, sales and post sales teams operate together and how they approach the customer with consistency, and a proactive effort to measure the specific impact that each function has in driving the revenue flywheel.

Focus Areas

Large or small, we can tackle point issues, or support a full transformation of your revenue enablement strategy to succeed in all market conditions

Product Enablement

Collaborating with Product and Marketing to ensure maximum sales impact on launch.


Make sure your selling resources (including partners) are effective and ramped as quickly as possible


Capture leading indicators to drive continuous improvement

Content Strategy

Curation and organization of sales content and enablement that’s aligned to your selling framework

Value Messaging

Align the GTM and Product organization to consistently communicate customers value


Cement initiatives by ensuring systems and processes are updated to support and measure these changes

Engagement Process

ASSESS: Understand your current state and their impact on effectiveness. Prioritize initiatives based on their importance and existing maturity.

DESIGN: Build the solution to your greatest assessed challenges that fit your needs and budget

DELIVER: Execute the solution by building out assets and/or capacity and delivering to the team. Measure before and after performance to validate effectiveness