Tool Optimization
Software companies buy software! It’s a truth universally acknowledged that the rise of Saas solutions has exploded the number of different software tools a company purchases. Unshackled from traditional IT…
Analytics
Read More
Funnel Forensics
Evaluation Funnel processes at many organizations are often imperfect because of the separation of sales and marketing and the different metrics they’re measured on. Compounding this is that marketing and…
Revenue Metrics
Challenge When a new CRO came into the company, they were looking for one place to understand the health of their business. Solution Analytics Framework Rather than define reports solely…
Value Messaging
Problem The company’s products had strong market fit, but to grow, the company was adding additional products and selling to more senior buyers. The legacy marketing messaging and sales playbooks…
QBR automation
Problem Sales leaders at a B2B software company were frustrated with the QBR process. It took reps countless hours to populate a slide template to present at their QBRs, and…